Short answer: there’s no single “best” — pick based on country, budget, and whether you need full accounting or just invoices. Quick shortlist by use case:
- Best free/simple invoicing + basic accounting: Wave (free invoicing/recording; paid payment processing). Great if you’re price-sensitive and in the US/Canada.
- Best all-around for scaling in the US: QuickBooks Online (widely supported by accountants, strong bank feeds, payroll add-ons). QuickBooks Self‑Employed is simpler but limited if you need full accounting.
- Best for international / multi-currency / bank-feed reliability: Xero (clean UI, strong ecosystem of apps).
- Best for freelancers who want proposals, contracts, time tracking + invoicing: FreshBooks or Bonsai (Bonsai is freelance-focused with contracts and proposals built in).
- Best value for small businesses using other Zoho apps: Zoho Books (affordable, solid automation).
- If you only need to collect payments/invoices: Stripe Invoicing or PayPal Invoicing (combine with an accounting tool for books).
How to choose in 3 quick steps
- Define core needs: invoices + payments only, or full double-entry accounting, payroll, tax reporting, multi-currency, time tracking, contracts?
- Try 2 options for a month (most have free trials/free tiers). Test bank feeds, invoice customization, payment collection, and mobile app.
- If unsure about taxes/bookkeeping, pair your software with a part-time bookkeeper or get an accountant to review the chart of accounts.
If you want, tell me:
- your country (tax rules/payment availability vary), and
- what you sell (services, subscriptions, products) and monthly transaction volume
I’ll recommend the top 2 picks and a quick setup checklist tailored to you.