Short answer: It depends on your needs, but for most solo founders I recommend one of these four: QuickBooks Online (US/scale), Xero (global/scalable), FreshBooks or Bonsai (simple service‑business invoicing), or Wave (free basic accounting). Below is a quick guide to help you pick.
Top picks (quick summary)
- QuickBooks Online
- Pros: Full-featured accounting, GAAP-ready, very common with accountants, great bank/credit-card integrations and apps.
- Cons: Can get pricey as you add features; learning curve.
- Best if: You’re in the US, expect growth, or need investor/tax-ready books.
- Xero
- Pros: Clean UI, strong bank reconciliation, unlimited users on many plans, good third‑party ecosystem.
- Cons: Payroll add-on varies by country.
- Best if: You’re outside the US or want a scalable, accountant-friendly tool.
- FreshBooks
- Pros: Simple invoicing, time tracking, client-friendly UI, great for freelancers/consultants.
- Cons: Less powerful for full bookkeeping or complex accounting.
- Best if: You primarily need invoices, time tracking, proposals.
- Bonsai (or HoneyBook for creatives)
- Pros: Built for solo freelancers: proposals, contracts, invoices, time tracking in one product.
- Cons: Not a full double-entry accounting system — may need to pair with accounting software for taxes.
- Best if: You sell services and want an all-in-one client workflow.
- Wave
- Pros: Free accounting + invoicing, easy to use.
- Cons: Limited advanced features and support; payments/payroll cost extra and are country-limited.
- Best if: You want to minimize costs and keep things simple.
Other options worth considering
- Zoho Books: Affordable, good for small businesses that already use Zoho products.
- FreeAgent: Popular in the UK for freelancers and small businesses (good for UK taxes).
- Stripe Billing or Chargebee + accounting integration: If your business is subscription/SaaS-focused.
- Dext/Receipt Bank or Expensify: For automated receipt capture if you need expense tracking.
How to choose (short checklist)
- Location/tax rules: QuickBooks is excellent in the US; FreeAgent for UK; Xero/Zoho are strong globally.
- Complexity: If you need true bookkeeping and reporting, pick QuickBooks or Xero. If you only need invoices and time tracking, pick FreshBooks/Bonsai/Wave.
- Budget: Wave is free; Zoho and FreshBooks are cheaper entry plans; QBO/Xero cost more.
- Payments: Do you need built‑in payment processing? FreshBooks, Wave, and QuickBooks support payments; Stripe integrates with all.
- Growth/Investors: Prefer QuickBooks or Xero for audited/GAAP-ready workflows.
Practical next steps
- Choose 1–2 candidates and sign up for free trials.
- Connect your business bank account and cards.
- Create basic chart of accounts (or use accountant defaults) and invoice template.
- Start reconciling weekly and capture receipts (phone app).
- Talk to an accountant to set up tax categories and periodic reviews.
If you tell me: (a) where you’re located, (b) whether you sell services or products/subscriptions, and (c) an expected monthly invoice/transaction volume, I’ll give a tailored, single best recommendation and which plan to start with.